Canadian tennis phenom Leylah Fernandez has confirmed she Might be aggressive on the courtroom. Now one advertising professional thinks it’s time to channel that aggression into pursuing profitable sponsorship provides.
“If I have been her, now Can be the time to be aggressive and signal a Deal with An monumental attire producer or An monumental Canadian mannequin,” said Mark Satov, Founding father of Satov Consultants, in an interview.”
At 19 yrs previous, Fernandez has Discover your self to be Canada’s breakout tennis star seemingly in a single day after reaching The women’s U.S. Open Finals final weekend. 
On Monday, the Montreal-native signaled a multi-yr endorsement Deal with low cost air service Aptitude Airways. Monetary phrases of the endorsement deal Weren’t disclosed. Aptitude additionally has mannequin ambassador endorsement provides with completely different Canadian tennis stars Eugenie Bouchard and Félix Auger-Aliassime. 
“I don’t know why she’s promoting herself so brief, I might go for a a lot hugeger mannequin if I have been her,” said Satov.
“It’s not As if Aptitude locks her out of factors. If she continues to play properly, construct her mannequin, and hires The biggest agent, she could go for An monumental Daily mannequin. An airline Isn’t that.” 

Emma Raducanu, Of england, proper, poses for pscorchingographs with Leylah Fernandez, of Canada,
after defeating Fernandez Inside The women’s singles final of the US Open – Associated Press


Canadian tennis recreationrs have been on a roll of late with Bianca Andreescu worthwhile the U.S. Open and Rogers Cup in 2019, pushing her rating as extreme as No. 4 On the earth On the time. Add Fernandez to The combination alongside Aliassime, Bouchard, Denis Shapovalov, Milos Raonic and doubles veteran Daniel Nestor — and Unexpectedly Canada has a stacked roster of marketable tennis recreationrs. Satov sees that as An alternative pretty than a limitation.

“Tennis Canada’s mannequin has been rising Tons. You’ve this assortment of stars proper now and their mannequin Sort of propels Every completely different.” he said.

The extra people get into The sport, the extra useful everyone Discover your self to bes, said Satov, including that having two women compete On The very biggest diploma is an unimaginable asset.

Whereas Not In all probability the Best, 27-yr-previous Bouchard Is probably Getting into all probability the most worthwhile of the group When it Includes endorsements, given her apparent positioning as one factor of A star Collectively with being an athlete, said Satov. As properly as to Aptitude, Bouchard has been endorsed by Coca-Cola, Nike and insurance coverage huge Aviva. Nike ended its partnership with Bouchard in 2020, And she or he has since signaled on as a mannequin ambassador For mannequin spanking new Stability.

These tennis stars can typically land huge endorsement contracts as they’re extra seen As in contrast with athletes who Want to put on helmets and share digital camera time with teammates, Satov famous.



Satov cautioned thOn the endorsement window for Fernandez Might Even be slender And she or he ought to strike while the iron’s scorching.

“The factor with sports activities begins, particularly youthful ones, Is that they’re up They typically’re down. However Everytime you get to be Roger Federer or Serena Williams, at a sure level it doesn’t matter how properly you do. You’re already A longtime mannequin,” he said. 

“My problem with Leylah is Do You’d like to take a ‘B’-mannequin contract Everytime you’re On The extremeest of you’re recreation, Then you undoubtedly slip, The prospect for an ‘A’ mannequin is gone.”


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